Should Consumers Be Better Informed About Commercial Initiatives in Entertainment Content?

It has been a long debated subject whether commercial initiatives in entertainment content should be disclosed, and if so, to what extent. This research adopts a two-phase study to systematically examine the issue. The results contribute to the theory and understanding of the field and have significant implications to practitioners.



Citation:

Fanny Fong Yee Chan (2018) ,"Should Consumers Be Better Informed About Commercial Initiatives in Entertainment Content?", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 43-44.

Authors

Fanny Fong Yee Chan, Hang Seng University of Hong Kong, Hong Kong



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



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