Seeing More in Less: How Mindsets Influence the Process and Outcome of Product Customization
Four studies show how primed mindsets influence the process and outcome of product customization. The tendency to see interrelationships (connecting mindset) or parse out key elements (separating mindset) affects how consumers process information about ingredients provided for customization thus influencing the value they get from their customized option.
Geetanjali Saluja and Rashmi Adaval (2018) ,"Seeing More in Less: How Mindsets Influence the Process and Outcome of Product Customization", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 41-42.
Geetanjali Saluja, University of Technology Sydney, Australia
Rashmi Adaval, University of Cincinnati, USA
AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018
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Sudeep Bhatia, University of Pennsylvania, USA
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