Seeing More in Less: How Mindsets Influence the Process and Outcome of Product Customization
Four studies show how primed mindsets influence the process and outcome of product customization. The tendency to see interrelationships (connecting mindset) or parse out key elements (separating mindset) affects how consumers process information about ingredients provided for customization thus influencing the value they get from their customized option.
Geetanjali Saluja and Rashmi Adaval (2018) ,"Seeing More in Less: How Mindsets Influence the Process and Outcome of Product Customization", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 41-42.
Geetanjali Saluja, University of Technology Sydney, Australia
Rashmi Adaval, University of Cincinnati, USA
AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018
Attribution of Authenticity: The Benefits of Self-Disclosure of Unfavorable Information
Li Jiang, Carnegie Mellon University, USA
Maryam Kouchaki, Northeastern University, USA
Francesca Gino, Harvard Business School, USA
How Incremental Theory Enhances or Reduces Charitable Giving
Alyssa Yoon, Korea University, Korea
Jongwon Park, Korea University, Korea
O1. Choice, Rejection, and Context Effects
Shih-Chieh Chuang, National Chung Cheng University
Yin-Hui Cheng, National Taichung University of Education