Importance Given to Future Price

Consumers form their expectations of future prices, and these expectations are incorporated into the current purchase decision. In this research, authors propose a new construct expected future price value to measure value associated with these predictions. They utilize five studies to conceptualize, develop and validate the scale of this construct.



Citation:

Nitin Soni and Jagrook Dawra (2018) ,"Importance Given to Future Price", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 37-39.

Authors

Nitin Soni, Indian Institute of Management Raipur, India
Jagrook Dawra, Indian Institute of Management Raipur, India



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



Share Proceeding

Featured papers

See More

Featured

How Regional Diasporic Consumer Experiences Produce Transnational Imaginary

Mark Buschgens, RMIT University
Bernardo Figueiredo, RMIT University
Kaleel Rahman, RMIT University

Read More

Featured

Names Are the Mirrors of the Soul: The Role of Possessive Brand Names in Brand Evaluations

Marina Puzakova, Lehigh University
Mansur Khamitov, Nanyang Technological University, Singapore

Read More

Featured

The Ex-Money Effect: When and Why People Feel Connected to Outcomes that Involve Money They Previously Had

Charis Li, University of Florida, USA
Yanping Tu, University of Florida, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.