Importance Given to Future Price

Consumers form their expectations of future prices, and these expectations are incorporated into the current purchase decision. In this research, authors propose a new construct expected future price value to measure value associated with these predictions. They utilize five studies to conceptualize, develop and validate the scale of this construct.



Citation:

Nitin Soni and Jagrook Dawra (2018) ,"Importance Given to Future Price", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 37-39.

Authors

Nitin Soni, Indian Institute of Management Raipur, India
Jagrook Dawra, Indian Institute of Management Raipur, India



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



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