Feeling Wealthy, Spending Less: the Interplay of Perceived and Objective Wealth on Consumption

We investigate the interaction between objective and perceived wealth on consumer spending. Through field studies (data from a money app and retail bank), lab experiments, and large public surveys (representative samples of America and China), we demonstrate that those who are objectively wealthy but feel subjectively poorer spend the most.



Citation:

Silvia Bellezza and Joe Gladstone (2018) ,"Feeling Wealthy, Spending Less: the Interplay of Perceived and Objective Wealth on Consumption", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 30-31.

Authors

Silvia Bellezza, Columbia University, USA
Joe Gladstone, University College London, UK



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



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