Feeling Wealthy, Spending Less: the Interplay of Perceived and Objective Wealth on Consumption

We investigate the interaction between objective and perceived wealth on consumer spending. Through field studies (data from a money app and retail bank), lab experiments, and large public surveys (representative samples of America and China), we demonstrate that those who are objectively wealthy but feel subjectively poorer spend the most.



Citation:

Silvia Bellezza and Joe Gladstone (2018) ,"Feeling Wealthy, Spending Less: the Interplay of Perceived and Objective Wealth on Consumption", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 30-31.

Authors

Silvia Bellezza, Columbia University, USA
Joe Gladstone, University College London, UK



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



Share Proceeding

Featured papers

See More

Featured

Understanding the Role of Gifts in Managing Marriage and Family Relations: The Case of the Male Phoenix in China

Jia Cong, Lancaster University, UK
Xin Zhao, Lancaster University, UK
Chihling Liu, Lancaster University, UK

Read More

Featured

Consumer’s Local-Global Identity and Price-Quality Associations

Zhiyong Yang, University of North Carolina at Greensboro
Sijie Sun, University of Texas at Arlington
Ashok K Lalwani, Indiana University, USA
Narayan Janakiraman, University of Texas at Arlington

Read More

Featured

G8. How Does Pronunciation Difficulty of Brand Names Influence Consumer Responses? The Role of Self-Construal

Gunben Ceren Aksu, Rutgers University, USA
Yeni Zhou, Rutgers University, USA
Alokparna (Sonia) Monga, Rutgers University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.