Farther You Are Happier I Am: the Role of Perceived Attribution and Charitable Credit

The research examines the serial mediation of perceived attribution and charitable credit in the relationship between receipient's social distance and donor's perceived happiness with the charitable acts.



Citation:

Makam Balaji and Gopal Das (2018) ,"Farther You Are Happier I Am: the Role of Perceived Attribution and Charitable Credit ", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 29-29.

Authors

Makam Balaji, University of Nottingham, UK
Gopal Das, Indian Institute of Management Bangalore, India



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



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