Do Number Endings Influence the Likelihood of Consumer Debt Repayment?
This research shows that number endings can influence consumer debt repayment decisions. Three studies indicate that consumers are more likely to repay debts ending in round numbers (i.e., ‘0’ and ‘5’) than other debt amounts (including 9-endings), which we attribute to the high processing fluency of round numbers.
Mathew Isaac, Yantao Wang, and Robert M. Schindler (2018) ,"Do Number Endings Influence the Likelihood of Consumer Debt Repayment?", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 26-26.
Mathew Isaac, Seattle University, USA
Yantao Wang, Microsoft Corporation, USA
Robert M. Schindler, Rutgers University, USA
AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018
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