Buying Time: How Social Power Influences Time-Money Exchanges
Who values time more? Results from three studies suggest that powerful people prefer buying time by spending money. These results persist even after controlling for socio-economic status and other possible confounds. However, in high social-visibility settings, powerless consumers' social signalling concerns makes them more likely to spend money to buy time.
Myungjin Chung and Ritesh Saini (2018) ,"Buying Time: How Social Power Influences Time-Money Exchanges", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 22-23.
Myungjin Chung, University of Texas at Arlington, USA
Ritesh Saini, University of Texas at Arlington, USA
AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018
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