Bail Out on the Bundle? a Study of Factors Impacting Transaction Decoupling and Post Purchase Bundle Consumption

Why does the extent of consumption of a bundle vary across individuals? This paper, builds on the Transaction Decoupling and regulatory focus literature to demonstrate that post purchase consumption of bundles depends on the regulatory focus of an individual and this effect is moderated by nature of the bundle components.



Citation:

Arpita Pandey (2018) ,"Bail Out on the Bundle? a Study of Factors Impacting Transaction Decoupling and Post Purchase Bundle Consumption", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 18-18.

Authors

Arpita Pandey, Indian Institute of Management Ahmedabad, India



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



Share Proceeding

Featured papers

See More

Featured

A1. Trusting and Acting on Chance Online

Shivaun Anderberg, University of Sydney, Australia
Ellen Garbarino, University of Sydney, Australia

Read More

Featured

M12. From the Occult to Mainstream – Tracing Commodification of the Spiritual in the Context of Alternative Spiritualities

Richard Kedzior, Bucknell University

Read More

Featured

L4. Attentional Breadth Moderates the Effect of Store Environments on Product Evaluation

Oliver B. Büttner, University of Duisburg-Essen
Benjamin G. Serfas, University of Duisburg-Essen
Daria Euler, University of Duisburg-Essen
Mathias Clemens Streicher, University of Innsbruck, Austria

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.