The Influence of Shopping Goals on Consumers’ Sequential Choices
This study focused on shopping goals and analyzed sequential choice on the same scene. The results demonstrated that if the shopping goals were the same for the choices made at the first point and the second, the first choice affected the second choice more than if the goals were different.
Naoki Akamatsu and Reo Fukuda (2018) ,"The Influence of Shopping Goals on Consumers’ Sequential Choices", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 4-8.
Naoki Akamatsu, Meiji Gakuin University, Japan
Reo Fukuda, Asia University, Japan
AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018
The Effects of Glossy Versus Matte Imagery on Consumers’ Decision Making
Yoonho Jin, INSEAD, Singapore
Amitava Chattopadhyay, INSEAD, Singapore
O1. Choice, Rejection, and Context Effects
Shih-Chieh Chuang, National Chung Cheng University
Yin-Hui Cheng, National Taichung University of Education
Prices in Red: When a Red Price Becomes a Stop Sign
Hongjun Ye, Drexel University, USA
Siddharth Bhatt, Drexel University, USA
Rajneesh Suri, Drexel University, USA