Consumers’ Future Orientation and the Effect of Temporal Framing on Health Risk Perception

This study analyzes the influence of temporal framing on health risk perception according to consumers’ future orientation. Higher future orientation increases health risk perception. Temporal framing and benefit presentation result in similar risk perceptions for consumers with high future orientation. Health risk perception increases interest in negative consequences of behavior.



Citation:

Silvia Heideker (2018) ,"Consumers’ Future Orientation and the Effect of Temporal Framing on Health Risk Perception", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 1-3.

Authors

Silvia Heideker, University of Erlangen-Nürnberg, Germany



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



Share Proceeding

Featured papers

See More

Featured

Machine Talk: How Conversational Chatbots Promote Brand Intimacy and Influence Consumer Choice

Thomas Hilden, University of Geneva, Switzerland
Christian Hildebrand, University of Geneva, Switzerland
Gerald Häubl, University of Alberta, Canada

Read More

Featured

The Subjective Value of Popularity: A Neural Account of Socially Informed Functional Value and Social Value

Robert Goedegebure, Wageningen University, The Netherlands
Irene Tijssen, Wageningen University, The Netherlands
Nynke van der Laan, University of Amsterdam
Hans van Trijp, Wageningen University, The Netherlands

Read More

Featured

Alternative “Facts”: The Effects of Narrative Processing on the Acceptance of Factual Information

Anne Hamby, Hofstra University
David Brinberg, Virginia Tech, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.