How 5-Colour Nutritional Labels Influence Foods’ Purchases and Evaluations: the Role of Consumers’ Previous Expectations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

This research assesses if a 5-color nutritional label impacts consumers’ food decisions. A field study shows that continuous (but not immediate) exposition to 5-CNL decreased the average caloric content of purcha



Citation:

Carolina O.C. Werle, Amanda Pruski Yamim, and Olivier Trendel (2018) ,"How 5-Colour Nutritional Labels Influence Foods’ Purchases and Evaluations: the Role of Consumers’ Previous Expectations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 290-290.

Authors

Carolina O.C. Werle, Grenoble École de Management, France
Amanda Pruski Yamim, Grenoble École de Management, France
Olivier Trendel, Grenoble École de Management, France



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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