How 5-Colour Nutritional Labels Influence Foods’ Purchases and Evaluations: the Role of Consumers’ Previous Expectations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
This research assesses if a 5-color nutritional label impacts consumers’ food decisions. A field study shows that continuous (but not immediate) exposition to 5-CNL decreased the average caloric content of purcha
Citation:
Carolina O.C. Werle, Amanda Pruski Yamim, and Olivier Trendel (2018) ,"How 5-Colour Nutritional Labels Influence Foods’ Purchases and Evaluations: the Role of Consumers’ Previous Expectations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 290-290.
Authors
Carolina O.C. Werle, Grenoble École de Management, France
Amanda Pruski Yamim, Grenoble École de Management, France
Olivier Trendel, Grenoble École de Management, France
Volume
E - European Advances in Consumer Research Volume 11 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Dimming the Light Offers A Creative Lens: The Impact of Ambient Illuminance on Creativity Assessment
Chen Wang, Drexel University, USA
Ravi Mehta, University of Illinois at Urbana-Champaign, USA
Rui (Juliet) Zhu, Cheung Kong Graduate School of Business, China
Jennifer Argo, University of Alberta, Canada
Featured
The Identifiable Donor Effect
Yunqing Chen, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China
Featured
Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?
Eda Gurel-Atay, Independent Researcher
Johnny Chen, University of Oregon, USA
Wang Suk Suh, University of Oregon, USA
Lynn R. Kahle, University of Oregon, USA