Choice Architecture Engages Moral and Not Social Norms to Influence Pro-Environmental Consumer Choice Through Negative and Positive Emotions
In four experiments we test the ability to influence the consumption of eco-friendly products through choice architectures that make social or moral norms salient without attempting to change attitudes or predispositions. We find that choice architecture activates moral but not social norms, and that emotions exert influence on choices.
Hilla Schupak and Eyal Peer (2018) ,"Choice Architecture Engages Moral and Not Social Norms to Influence Pro-Environmental Consumer Choice Through Negative and Positive Emotions", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 289-289.
Hilla Schupak, Bar Ilan University, Israel
Eyal Peer, Bar Ilan University, Israel
E - European Advances in Consumer Research Volume 11 | 2018
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