How Does Donation Box Transparency Affect Charitable Giving? a Money Priming Perspective

This research explores whether donation box transparency influences potential donors’ charitable behavior. Participants in a transparent box treatment were less willing to donate money and to volunteer for charity, and they experienced higher self-sufficiency compared to those in an opaque box treatment. We attribute these effects to money priming.



Citation:

Aminreza Shiri, Carter Mandrik, and Ahmet Ekici (2018) ,"How Does Donation Box Transparency Affect Charitable Giving? a Money Priming Perspective", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 289-289.

Authors

Aminreza Shiri, Bilkent University, Turkey
Carter Mandrik, Middle East Technical University, Northern Cyprus Campus, Cyprus
Ahmet Ekici, Bilkent University, Turkey



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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