Choice Overload Among Children

We demonstrate a choice overload effect for preschool children (ages 4-5) and first graders (ages 6-7), in which children’s satisfaction from their chosen item was diminished if chosen from a large vs. a smaller set of choices. In contrast, fourth-grade children’s satisfaction was higher as set size increased.



Citation:

Hilla Schupak and Eyal Peer (2018) ,"Choice Overload Among Children", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 288-288.

Authors

Hilla Schupak, Bar Ilan University, Israel
Eyal Peer, Bar Ilan University, Israel



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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