Choice Overload Among Children

We demonstrate a choice overload effect for preschool children (ages 4-5) and first graders (ages 6-7), in which children’s satisfaction from their chosen item was diminished if chosen from a large vs. a smaller set of choices. In contrast, fourth-grade children’s satisfaction was higher as set size increased.



Citation:

Hilla Schupak and Eyal Peer (2018) ,"Choice Overload Among Children", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 288-288.

Authors

Hilla Schupak, Bar Ilan University, Israel
Eyal Peer, Bar Ilan University, Israel



Volume

E - European Advances in Consumer Research Volume 11 | 2018



Share Proceeding

Featured papers

See More

Featured

Crossing Race and Markets: Introducing the Race in the Marketplace Research Network

Kevin D Thomas, University of Texas at Austin, USA
Sonya Grier, American University, USA
Guillaume D Johnson, Université Paris-Dauphine

Read More

Featured

E11. Influence of ethical beliefs and trust on purchase decisions: The moderating effect of involvement

Marija Banovic, Aarhus University
Athanasios Krystallis, Athens University of Economics and Business, Greece

Read More

Featured

When Implementation Intentions Backfire: Illusion of Goal Progress in Financial Decisions

Linda Court Salisbury, Boston College, USA
Gergana Y. Nenkov, Boston College, USA
Min Zhao, Boston College, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.