Influence of Visual Crowding and Product Distance on Consumer Choice

We explore the effects of assortment size and of product distance on consumer choice. We provide initial evidence that, in large (i.e., crowded) assortments, distancing the products on the shelf from each other leads to greater perceived variety in the assortment and to a choice experience that feels easier.



Citation:

Ana Scekic, A. Selin Atalay, Cathy Liu Yang, and Peter Ebbes (2018) ,"Influence of Visual Crowding and Product Distance on Consumer Choice", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 288-288.

Authors

Ana Scekic, HEC Paris, France
A. Selin Atalay, Frankfurt School of Finance and Management, Germany
Cathy Liu Yang, HEC Paris, France
Peter Ebbes, HEC Paris, France



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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