Energy/Technology: ‘En-Gauging’ Consumer Culture
We explore how energy gauges (e.g. battery icons) create a prospective dual awareness of technology and infrastructure we term ‘engaugement’. This allows us to contribute a novel definition of technology in CCT, a theory of energetic discipline in the panoptic field of energy consumption, and insights on the structure-agency problem.
Thomas Robinson and Eric Arnould (2018) ,"Energy/Technology: ‘En-Gauging’ Consumer Culture", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 288-288.
Thomas Robinson, Cass Business School, University of London, UK
Eric Arnould, Aalto University, Finland
E - European Advances in Consumer Research Volume 11 | 2018
The Production and Consumption of Retro Brands Beyond Meaning Revival
Benjamin Julien Hartmann, University of Gothenburg
Katja H. Brunk, EuEuropean University Viadrina
Markus Giesler, York University, Canada
O7. Helpful Mental Shortcuts or a Shortcut to Bias? Two Perspectives on Heuristics and One New Direction for Consumer Research
Carly Drake, University of Calgary, Canada
Mehdi Mourali, University of Calgary, Canada
Explaining the Attraction Effect: An Ambiguity-Attention-Applicability Framework
Sharlene He, Concordia University, Canada
Brian Sternthal, Northwestern University, USA