Energy/Technology: ‘En-Gauging’ Consumer Culture

We explore how energy gauges (e.g. battery icons) create a prospective dual awareness of technology and infrastructure we term ‘engaugement’. This allows us to contribute a novel definition of technology in CCT, a theory of energetic discipline in the panoptic field of energy consumption, and insights on the structure-agency problem.


Thomas Robinson and Eric Arnould (2018) ,"Energy/Technology: ‘En-Gauging’ Consumer Culture", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 288-288.


Thomas Robinson, Cass Business School, University of London, UK
Eric Arnould, Aalto University, Finland


E - European Advances in Consumer Research Volume 11 | 2018

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