Energy/Technology: ‘En-Gauging’ Consumer Culture

We explore how energy gauges (e.g. battery icons) create a prospective dual awareness of technology and infrastructure we term ‘engaugement’. This allows us to contribute a novel definition of technology in CCT, a theory of energetic discipline in the panoptic field of energy consumption, and insights on the structure-agency problem.


Thomas Robinson and Eric Arnould (2018) ,"Energy/Technology: ‘En-Gauging’ Consumer Culture", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 288-288.


Thomas Robinson, Cass Business School, University of London, UK
Eric Arnould, Aalto University, Finland


E - European Advances in Consumer Research Volume 11 | 2018

Share Proceeding

Featured papers

See More


On Politics, Morality, and Consumer Response to Negative Publicity

Chethana Achar, University of Washington, USA
Nidhi Agrawal, University of Washington, USA

Read More


N1. The Experiential Advantage in Eudaimonic Well-being – An Experimental Assessment

Aditya Gupta, University of Nebraska-Lincoln
James Gentry, University of Nebraska-Lincoln

Read More


How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?

Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.