Better Uncertain in the Woods Than Certain in the Backyard: How Does Emotional Uncertainty Affect Predicted Utility and Forecasting Error? . . . . . . . . . . . . . . . . . . . . . . . . . . 288

The present research explores the effects of uncertainty, as an emotion appraisal dimension, on predicted utility and forecasting error. To this end, the results of two experiments are described. Findings suggest that low certainty emotions lead to judgment with higher accuracy, as well as to a utility overprediction.



Citation:

Athanasios Polyportis and Flora Kokkinaki (2018) ,"Better Uncertain in the Woods Than Certain in the Backyard: How Does Emotional Uncertainty Affect Predicted Utility and Forecasting Error? . . . . . . . . . . . . . . . . . . . . . . . . . . 288", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 288-288.

Authors

Athanasios Polyportis, Athens University of Economics and Business, Greece
Flora Kokkinaki, Athens University of Economics and Business, Greece



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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