Life Has No Control Condition: Counterfactual Neglect in Causal Attributions

Most research on counterfactual thinking describes its effects on thinkers’ subsequent emotions or behaviors. However, little work examines when people fail to consider counterfactuals. Across several domains (N=1030), I demonstrate that receiving counterfactual information reduces one’s casual attributions and confidence in them, suggesting they would not have been otherwise considered.


Hannah Perfecto (2018) ,"Life Has No Control Condition: Counterfactual Neglect in Causal Attributions", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 288-288.


Hannah Perfecto, Washington University in St. Louis, USA


E - European Advances in Consumer Research Volume 11 | 2018

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