Early Adopters and the Attraction Effect
Our research calls into question the strength of the attraction effect on early adopters. We show that early adopters are significantly less likely to be influenced by the attraction effect compared with non-early adopters. This is true only for innovative but not for non-innovative products.
Citation:
Sarit Moldovan and Ruth Zwick (2018) ,"Early Adopters and the Attraction Effect", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 287-287.
Authors
Sarit Moldovan, The Open University of Israel, Israel
Ruth Zwick, Tel Aviv University, Israel
Volume
E - European Advances in Consumer Research Volume 11 | 2018
Share Proceeding
Featured papers
See MoreFeatured
E3. Having Power, Giving More? The Effect of Psychological Power on Consumers’ Charitable Giving of Time
Wumei Liu, Lanzhou University
Featured
Making the Wait Worthwhile: Mental Accounting and the Effect of Waiting in Line on Consumption
Chris Hydock, Georgetown University, USA
Sezer Ulku, Georgetown University, USA
Shiliang Cui, Georgetown University, USA
Featured
Speaking ill of Others: When Negatively-Valenced Gossip Fosters Social Connection
Alixandra Barasch, New York University, USA
Jonathan Zev Berman, London Business School, UK
Heeyoung Yoon, New York University, USA