Customer Value Within a Broader Perspective: Development and Validation of a Public Value Scale

We developed and validated a Public Value Scale that should help to understand customer value creation from a broader perspective. The developed scale measures the basic need fulfillment of the public by organizations. Beside a very high reliability and construct validity, it showed high predictability of various consumer variables.



Citation:

Timo Meynhardt and Anna Jasinenko (2018) ,"Customer Value Within a Broader Perspective: Development and Validation of a Public Value Scale", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 287-287.

Authors

Timo Meynhardt, HHL - Leipzig Graduate School of Management, Germany
Anna Jasinenko, HHL - Leipzig Graduate School of Management, Germany



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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