The Citizenist-Consumer: When the Literate Citizen Rescue the Deemed Irresponsible Consumer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 287
Mainstream discourses frame the bankrupted consumer as “financially illiterate” and “irresponsible”. An ethnographic insight of Spanish post-housing crisis social movements reveals the emergence of an alternative construct of a citizen-consumer, as a collective identity and agency able to reverse the frame and cope with their vulnerability to abusive predatory lending.
Citation:
David F. Martin (2018) ,"The Citizenist-Consumer: When the Literate Citizen Rescue the Deemed Irresponsible Consumer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 287", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 287-287.
Authors
David F. Martin, Novancia Business School Paris, France
Volume
E - European Advances in Consumer Research Volume 11 | 2018
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