The Citizenist-Consumer: When the Literate Citizen Rescue the Deemed Irresponsible Consumer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 287

Mainstream discourses frame the bankrupted consumer as “financially illiterate” and “irresponsible”. An ethnographic insight of Spanish post-housing crisis social movements reveals the emergence of an alternative construct of a citizen-consumer, as a collective identity and agency able to reverse the frame and cope with their vulnerability to abusive predatory lending.



Citation:

David F. Martin (2018) ,"The Citizenist-Consumer: When the Literate Citizen Rescue the Deemed Irresponsible Consumer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 287", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 287-287.

Authors

David F. Martin, Novancia Business School Paris, France



Volume

E - European Advances in Consumer Research Volume 11 | 2018



Share Proceeding

Featured papers

See More

Featured

Turning the Titanic: Creating Consumer-Centric Cultures and Improved Consumer Experience in Large, Established Health Care Systems

Gregory Carpenter, Northwestern University, USA
Beth Leavenworth DuFault, University at Albany
Ashlee Humphreys, Northwestern University - Medill, USA
Lez Ecima Trujillo Torres, University of Illinois at Chicago, USA

Read More

Featured

The Impostor Syndrome from Luxury Consumption

Dafna Goor, Harvard Business School, USA
Nailya Ordabayeva, Boston College, USA
Anat Keinan, Harvard Business School, USA
Sandrine Crener, Harvard Business School, USA

Read More

Featured

The Preference for Simultaneity: When Different Events Happen to Different People at the Same Time

Franklin Shaddy, University of Chicago, USA
Yanping Tu, University of Florida, USA
Ayelet Fishbach, University of Chicago, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.