Exploring the Effect of Private Self-Conscious Empathic Concern on Socially Responsible Consumption

Research has shown that empathy can influence socially responsible consumption. This research further hypothesized that consumers generate empathic concern driven by private self-consciousness during the shopping time. A shopping scenario was conducted to find the significant effect of private self-conscious empathic concern on more payment for socially responsible products.



Citation:

Chi-Cheng Luan (2018) ,"Exploring the Effect of Private Self-Conscious Empathic Concern on Socially Responsible Consumption ", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 286-286.

Authors

Chi-Cheng Luan, National Chiao Tung University, Taiwan



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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