Tight and Loose Cultural Perspectives: Perceived Autonomy on Inferred Status and Liking
The current research documents that when they observe others dressed differently from the norm, people from tight and loose cultures report different inference of wearers’ status. We conducted experiments in countries of a mixed culture (Taiwan); a tight culture (South Korea); and a loose culture (the United States).
Fangju Lee and Nara Youn (2018) ,"Tight and Loose Cultural Perspectives: Perceived Autonomy on Inferred Status and Liking", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 286-286.
Fangju Lee, Hongik University, South Korea
Nara Youn, Hongik University, South Korea
E - European Advances in Consumer Research Volume 11 | 2018
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