How You Found It Matters: Autonomous Discovery of Hospitality Venues Fosters Customer Bonds
Does the way customers discover hospitality venues (e.g., cafés, bars) affect how strongly they later bond with these venues? We show that customers who find a venue autonomously (i.e. entirely on their own) bond with it more strongly than customers finding it heteronomously (i.e. guided by some information or recommendation).
Citation:
Michail Kokkoris, Hoelzl Erik, and Bernadette Kamleitner (2018) ,"How You Found It Matters: Autonomous Discovery of Hospitality Venues Fosters Customer Bonds", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 286-286.
Authors
Michail Kokkoris, WU Vienna University of Economics and Business, Vienna
Hoelzl Erik, University of Cologne, Germany
Bernadette Kamleitner, WU Vienna University of Economics and Business, Vienna
Volume
E - European Advances in Consumer Research Volume 11 | 2018
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