How You Found It Matters: Autonomous Discovery of Hospitality Venues Fosters Customer Bonds

Does the way customers discover hospitality venues (e.g., caf├ęs, bars) affect how strongly they later bond with these venues? We show that customers who find a venue autonomously (i.e. entirely on their own) bond with it more strongly than customers finding it heteronomously (i.e. guided by some information or recommendation).



Citation:

Michail Kokkoris, Hoelzl Erik, and Bernadette Kamleitner (2018) ,"How You Found It Matters: Autonomous Discovery of Hospitality Venues Fosters Customer Bonds", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 286-286.

Authors

Michail Kokkoris, WU Vienna University of Economics and Business, Vienna
Hoelzl Erik, University of Cologne, Germany
Bernadette Kamleitner, WU Vienna University of Economics and Business, Vienna



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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