When Being Good Is Bad: the Effect of Csr Reputation and Crisis-Type on Consumer Responses
The current research examines the interactive effect of CSR reputation and firm crisis-type on consumer responses. We find that a positive CSR reputation shields firms from negative consumer responses only in the case of performance-related crises. For values-related crises, a positive CSR reputation is shown to amplify negative responses.
Argiro Kliamenakis and H. Onur Bodur (2018) ,"When Being Good Is Bad: the Effect of Csr Reputation and Crisis-Type on Consumer Responses", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 285-285.
Argiro Kliamenakis, Concordia University, John Molson School of Business, Canada
H. Onur Bodur, Concordia University, John Molson School of Business, Canada
E - European Advances in Consumer Research Volume 11 | 2018
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