Food Dilemma on the Road: What Matters the Most?

This research develops the conceptual understanding of how tourists consciously or unconsciously make food choices for self-restoration purposes. We argue that tourists’ need for novelty often conflicts with need for self-restoration in food consumption.Satiation of the restoration of one’s actual self affects the extent to which one seeks for novelty.


Jiaying Ji and Lifeng Yang (2018) ,"Food Dilemma on the Road: What Matters the Most?", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 285-285.


Jiaying Ji, ShanghaiTech University, China
Lifeng Yang, ShanghaiTech University, China


E - European Advances in Consumer Research Volume 11 | 2018

Share Proceeding

Featured papers

See More


The Neutral Face of Blue: How Color Can Make Consumers Stay Sensitive

Sung Hee Wendy Paik, University of Oregon, USA
Jiao Zhang, University of Oregon, USA
Aparna Sundar, University of Oregon, USA

Read More


O12. When do People Waste Time? Testing a Mechanism for Parkinson’s Law.

Holly S Howe, Duke University, USA
Tanya Chartrand, Duke University, USA

Read More


M8. Nostalgia Increases Healthy Attitudes and Behaviors

Jannine Lasaleta, Yeshiva University
Carolina O. C. Werle, Grenoble Ecole de Management
Amanda Pruski Yamim, Grenoble Ecole de Management

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.