Food Dilemma on the Road: What Matters the Most?

This research develops the conceptual understanding of how tourists consciously or unconsciously make food choices for self-restoration purposes. We argue that tourists’ need for novelty often conflicts with need for self-restoration in food consumption.Satiation of the restoration of one’s actual self affects the extent to which one seeks for novelty.



Citation:

Jiaying Ji and Lifeng Yang (2018) ,"Food Dilemma on the Road: What Matters the Most?", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 285-285.

Authors

Jiaying Ji, ShanghaiTech University, China
Lifeng Yang, ShanghaiTech University, China



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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