Food Dilemma on the Road: What Matters the Most?

This research develops the conceptual understanding of how tourists consciously or unconsciously make food choices for self-restoration purposes. We argue that tourists’ need for novelty often conflicts with need for self-restoration in food consumption.Satiation of the restoration of one’s actual self affects the extent to which one seeks for novelty.


Jiaying Ji and Lifeng Yang (2018) ,"Food Dilemma on the Road: What Matters the Most?", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 285-285.


Jiaying Ji, ShanghaiTech University, China
Lifeng Yang, ShanghaiTech University, China


E - European Advances in Consumer Research Volume 11 | 2018

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