Is Stolen Water Really Sweeter? the Impact of Unethical Consumption on Satisfaction and Recommendations

We explore how consuming a product unethically influences consumers’ post-experience satisfaction and recommendation intentions. We find that participants who played with an app that allowed cheating, and exploited it for higher earnings, rated it less favorably than participants who earned similar amounts, but were not rewarded for cheating.



Citation:

Nurit Hod, Eyal Peer, and Shai Danziger (2018) ,"Is Stolen Water Really Sweeter? the Impact of Unethical Consumption on Satisfaction and Recommendations", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 283-283.

Authors

Nurit Hod, Bar-Ilan University, Israel
Eyal Peer, Bar-Ilan University, Israel
Shai Danziger, Tel-Aviv University, Israel



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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