Increasing Public Transport Use By Labeling Consumers As Green – a Field Experiment

Passengers on six bus lines in a European city received free travel card holders that labelled them as environmentally friendly versus not. Bus payment data indicated that the difference in post vs. pre-intervention bus use was approximately 0.89% higher on experimental versus control bus lines for one month post intervention.

Citation:

Samuel Franssens, Siegfried Dewitte, and Efthymios Altsitsiadis (2018) ,"Increasing Public Transport Use By Labeling Consumers As Green – a Field Experiment", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 283-283.