Embarrassed While Ordering Food? Role of Calorie Posting and Social Context

We demonstrate that whether or not calorie information lowers the total calorie of food orders depends on the social (public-private) nature of the situation. We further show that this joint effect of calorie information and social context occurs through motivations of impression management as ordering excessive calories might increase embarrassment.



Citation:

Melis Ceylan, Nilufer Aydinoglu, and Vicki Morwitz (2018) ,"Embarrassed While Ordering Food? Role of Calorie Posting and Social Context", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 282-285.

Authors

Melis Ceylan, Koc University, Turkey
Nilufer Aydinoglu, Koc University, Turkey
Vicki Morwitz, New York University, USA



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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