Managing Multiple Consumer Credits: Effects of Cognitive Load and Goal Representation on Repayment Strategies

The number of purchases financed by consumer credit as well as the number of open credit accounts consumers hold simultaneously is rising. Literature indicates that people do not repay multiple credits rationally, but show debt-account-aversion. We confirm suboptimal repayment behavior and document influence of cognitive load on repayment strategies.



Citation:

Michael Blens and Erik Hoelzl (2018) ,"Managing Multiple Consumer Credits: Effects of Cognitive Load and Goal Representation on Repayment Strategies ", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 281-281.

Authors

Michael Blens, University of Cologne, Germany
Erik Hoelzl, University of Cologne, Germany



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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