The Consumer-Crowd Dynamic: How Individuals Navigate Crowd Consumption Activities
Consumer experiences often involve crowds, but such contexts are overlooked in the discipline. We study crowd participation in an ideologically-based context, namely, the Women’s March movement. Analyzing data from focus groups, we leverage practice theory to understand how consumers navigate, interpret, and participate in crowd practices.
Robert Arias, Cele Otnes, Linda Tuncay, and Eileen Fischer (2018) ,"The Consumer-Crowd Dynamic: How Individuals Navigate Crowd Consumption Activities ", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 281-281.
Robert Arias, University of Illinois at Urbana-Champaign, USA
Cele Otnes, University of Illinois at Urbana-Champaign, USA
Linda Tuncay, Loyola University Chicago, USA
Eileen Fischer, York University, Canada
E - European Advances in Consumer Research Volume 11 | 2018
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Nancy Wong, University of Wisconsin - Madison, USA
Julie Anne Lee, University of Western Australia
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Darrell Eugene Bartholomew, Pennsylvania State University, USA
Maggie M Mehalko, Pennsylvania State University, USA
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Carly Drake, University of Calgary, Canada
Mehdi Mourali, University of Calgary, Canada