An Empirical Analysis of Consumers’ Perceptions of Luxury Brands’ Csr Initiatives

This paper investigates the effect of luxury companies’ CSR initiatives on consumers’ willingness to buy luxury products. External CSR initiatives, related to legal and philanthropic dimensions, are more effective than internal ones, related to economic and ethical dimensions. This effect is particularly strong for consumers with a status-oriented luxury approach.


Cesare Amatulli, Matteo De Angelis, Daniel Korschun, and Simona Romani (2018) ,"An Empirical Analysis of Consumers’ Perceptions of Luxury Brands’ Csr Initiatives", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 277-278.


Cesare Amatulli, University of Bari, Italy
Matteo De Angelis, LUISS University, Italy
Daniel Korschun, Drexel University, USA
Simona Romani, LUISS University, Italy


E - European Advances in Consumer Research Volume 11 | 2018

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