Building Corporate Social Responsibility Reputations – a Buffer Or a Liability When Facing Corporate Ethical Transgressions?

This research contributes to the inconclusive debate in the field of corporate social responsibility (CSR) on whether a favorable CSR reputation is a buffer or a liability when facing later accusations of corporate ethical transgressions. Drawing on expectancy disconfirmation theory we show that a positive CSR reputation can be both.



Citation:

Marlene Vock, Adrian F. Ward, and Margaret C. Campbell (2018) ,"Building Corporate Social Responsibility Reputations – a Buffer Or a Liability When Facing Corporate Ethical Transgressions?", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 273-274.

Authors

Marlene Vock, University of Amsterdam, The Netherlands
Adrian F. Ward, McCombs School of Business, University of Texas at Austin, USA
Margaret C. Campbell, University of Colorado Boulder, USA



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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