Product Search in Retail Environments: Influence of Vertical Product Location on Search Performance

We explore product search on shelves with large assortments. Specifically, we investigate how the vertical shelf location of a product influences search performance. We provide initial evidence that the middle shelf is a location of disadvantage when compared to top and bottom shelves, while the bottom shelf has an advantage.



Citation:

Ana Scekic, Selin Atalay, Cathy Liu Yang, and Peter Ebbes (2018) ,"Product Search in Retail Environments: Influence of Vertical Product Location on Search Performance", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 271-272.

Authors

Ana Scekic, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
Cathy Liu Yang, HEC Paris, France
Peter Ebbes, HEC Paris, France



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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