Identifying the Picky Shopper
We define pickiness and develop a scale to measure this trait. We find that pickier shoppers form smaller consideration set, exhibit less product-switching behavior, and are more likely to spread negative word of mouth. In addition, pickier shoppers care about a wider range of horizontal attributes than maximizers.
Andong Cheng, Hans Baumgartner, and Margaret Meloy (2018) ,"Identifying the Picky Shopper", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 269-270.
Andong Cheng, University of Delaware, USA
Hans Baumgartner, Penn State University, USA
Margaret Meloy, Penn State University, USA
E - European Advances in Consumer Research Volume 11 | 2018
Effortful but Valuable: How Perceptions of Effort Affect Charitable Gift Choice and Valuations of Charity
Haesung Annie Jung, University of Texas at Austin, USA
Marlone Henderson, University of Texas at Austin, USA
Priming & Privacy: How Subtle Trust Cues Online Affect Consumer Disclosure and Purchase Intentions
James A Mourey, DePaul University, USA
Ari Waldman, New York Law School
B4. Prestige is the Truth: Luxury Branding Drives for Fairness Perception of Non-physical Attribute Based Dynamic Pricing
Edward Yuhang Lai, Virginia Tech, USA
Cindy Yoonjoung Heo, Ecole hôtelière de Lausanne