“I Don’T Care When I’Ll Give, But I’Ll Give More Later.” Adding Time Delays Increases Donation Amounts, But Not Willingness to Donate
We show, in five studies (N>2500), how and why adding a delay period between pledging to donate and paying for the donation can increase the amounts of money donated, but, contrary to previous studies, why it does not impact the share of people willing to donate.
Citation:
Emily Powell, Minah Jung, Eyal Peer, and Joachim Vosgerau (2018) ,"“I Don’T Care When I’Ll Give, But I’Ll Give More Later.” Adding Time Delays Increases Donation Amounts, But Not Willingness to Donate", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 265-266.
Authors
Emily Powell, NYU Stern School of Business, USA
Minah Jung, NYU Stern School of Business, USA
Eyal Peer, Bar-Ilan University School of Business, Israel
Joachim Vosgerau, Bocconi University, Italy
Volume
E - European Advances in Consumer Research Volume 11 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Is Congruity Desirable for Brand Extensions? A Conceptual and Meta-Analytic Review
Qian (Claire) Deng, University of Prince Edward Island
Paul Richard Messinger, University of Alberta, Canada
Featured
L2. Wish List Thinking: The Role of Psychological Ownership in Consumer Likelihood to Purchase or Remove a Product from an Online Wish List
Christopher Groening, Kent State University, USA
Jennifer Wiggins, Kent State University, USA
Iman Raoofpanah, Kent State University, USA
Featured
Perspectives on “What Can We Trust? Perceptions of, and Responses to, Fake Information” and the Changing Values of Information
Kristen Lane, University of Arizona, USA
Merrie Brucks, University of Arizona, USA