“I Don’T Care When I’Ll Give, But I’Ll Give More Later.” Adding Time Delays Increases Donation Amounts, But Not Willingness to Donate

We show, in five studies (N>2500), how and why adding a delay period between pledging to donate and paying for the donation can increase the amounts of money donated, but, contrary to previous studies, why it does not impact the share of people willing to donate.



Citation:

Emily Powell, Minah Jung, Eyal Peer, and Joachim Vosgerau (2018) ,"“I Don’T Care When I’Ll Give, But I’Ll Give More Later.” Adding Time Delays Increases Donation Amounts, But Not Willingness to Donate", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 265-266.

Authors

Emily Powell, NYU Stern School of Business, USA
Minah Jung, NYU Stern School of Business, USA
Eyal Peer, Bar-Ilan University School of Business, Israel
Joachim Vosgerau, Bocconi University, Italy



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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