“I Don’T Care When I’Ll Give, But I’Ll Give More Later.” Adding Time Delays Increases Donation Amounts, But Not Willingness to Donate

We show, in five studies (N>2500), how and why adding a delay period between pledging to donate and paying for the donation can increase the amounts of money donated, but, contrary to previous studies, why it does not impact the share of people willing to donate.



Citation:

Emily Powell, Minah Jung, Eyal Peer, and Joachim Vosgerau (2018) ,"“I Don’T Care When I’Ll Give, But I’Ll Give More Later.” Adding Time Delays Increases Donation Amounts, But Not Willingness to Donate", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 265-266.

Authors

Emily Powell, NYU Stern School of Business, USA
Minah Jung, NYU Stern School of Business, USA
Eyal Peer, Bar-Ilan University School of Business, Israel
Joachim Vosgerau, Bocconi University, Italy



Volume

E - European Advances in Consumer Research Volume 11 | 2018



Share Proceeding

Featured papers

See More

Featured

J10. Transnational Consumer Lifestyle

zahra Sharifonnasabi, Queen Mary University of London
Fleura Bardhi, City University of London, UK

Read More

Featured

To Touch or Not to Touch?: How Touch Influences Decision Confidence

Sang Kyu Park, University of Florida, USA
Yang Yang, University of Florida, USA

Read More

Featured

Spreading of Alternatives Without a Perception of Choice

Kurt P. Munz, New York University, USA
Vicki G. Morwitz, New York University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.