Negative Language Makes Online Reviews More Useful
To test the effect of linguistic affective valence of online reviews on their perceived usefulness, we analyzed over one million consumer reviews from two online communities. We found that reviews with a higher proportion of negative words are perceived as more useful, especially when they give positive evaluation ratings.
Nikolay Georgiev and Marc Vanhuele (2018) ,"Negative Language Makes Online Reviews More Useful", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 261-262.
Nikolay Georgiev, HEC Paris, France
Marc Vanhuele, HEC Paris, France
E - European Advances in Consumer Research Volume 11 | 2018
L7. The Joy of Shopping: Reconciling Mixed Effects of Positive Emotions on Shopping Behavior
Kelley Gullo, Duke University, USA
Duncan Simester, Massachusetts Institute of Technology, USA
Gavan Fitzsimons, Duke University, USA
N13. Smaller Self but Larger Tips? The Effect of Awe on Consumers’ Tipping Intention
Ran Li, Chinese University of Hong Kong, China
J9. The Beautified Me is Me: How Interdependence Increase Usage of Beauty App
Qin Wang, Arizona State University, USA
Andrea Morales, Arizona State University, USA
Adriana Samper, Arizona State University, USA