Negative Language Makes Online Reviews More Useful
To test the effect of linguistic affective valence of online reviews on their perceived usefulness, we analyzed over one million consumer reviews from two online communities. We found that reviews with a higher proportion of negative words are perceived as more useful, especially when they give positive evaluation ratings.
Nikolay Georgiev and Marc Vanhuele (2018) ,"Negative Language Makes Online Reviews More Useful", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 261-262.
Nikolay Georgiev, HEC Paris, France
Marc Vanhuele, HEC Paris, France
E - European Advances in Consumer Research Volume 11 | 2018
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