Negative Language Makes Online Reviews More Useful

To test the effect of linguistic affective valence of online reviews on their perceived usefulness, we analyzed over one million consumer reviews from two online communities. We found that reviews with a higher proportion of negative words are perceived as more useful, especially when they give positive evaluation ratings.



Citation:

Nikolay Georgiev and Marc Vanhuele (2018) ,"Negative Language Makes Online Reviews More Useful", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 261-262.

Authors

Nikolay Georgiev, HEC Paris, France
Marc Vanhuele, HEC Paris, France



Volume

E - European Advances in Consumer Research Volume 11 | 2018



Share Proceeding

Featured papers

See More

Featured

I13. Ambient Light, Gender, and Creativity

Courtney Szocs, Louisiana State University, USA
Franziska Metz, EBS
Dipayan Biswas, University of South Florida, USA

Read More

Featured

M1. How Rewarding is Your Rewards Program? Experiential vs. Material Rewards

Ayalla Ruvio, Michigan State University, USA
Farnoosh Khodakarami, Michigan State University, USA
Clay Voorhees, Michigan State University, USA

Read More

Featured

Expressing Dissent: How Communication Medium Shapes Dehumanization and Attitude Change

Juliana Schroeder, University of California Berkeley, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.