The Reviewer Halo Effect: When What You Write Becomes Who You Are

We identify a "reviewer halo" effect, where review valence influences reviewer perceptions, and in turn product attitudes and intentions to follow the reviewer online. The underlying process differs for positive and negative halo effects: negative halos are robust, while positive halos depend on factors that facilitate affective information processing.


Edith Shalev, Meyrav Shoham, Ellie J. Kyung, and Coby Morvinski (2018) ,"The Reviewer Halo Effect: When What You Write Becomes Who You Are", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 259-260.


Edith Shalev, Technion - Israel Institute of Technology, Israel
Meyrav Shoham, Bar-Ilan University, Israel
Ellie J. Kyung, Tuck School of Business, Dartmouth College, USA
Coby Morvinski, Ben Gurion University, Israel


E - European Advances in Consumer Research Volume 11 | 2018

Share Proceeding

Featured papers

See More


Asymmetry in Susceptibility to Fake News due to Political Orientation

Hyerin Han, University of Minnesota, USA
Ryan Wang, University of Minnesota, USA
Akshay Rao, University of Minnesota, USA

Read More


Consumer Reluctance Toward Medical Artificial Intelligence: The Underlying Role of Uniqueness Neglect

Chiara Longoni, Boston University, USA
Andrea Bonezzi, New York University, USA
Carey K. Morewedge, Boston University, USA

Read More


M2. Of Expectations and Experiences: The Moderating Effect of Valanced Expectations on Enjoyment of a Positive versus Negative Experience

Brian Gillespie, University of New Mexico
Molly McGehee, University of New Mexico

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.