The Reviewer Halo Effect: When What You Write Becomes Who You Are

We identify a "reviewer halo" effect, where review valence influences reviewer perceptions, and in turn product attitudes and intentions to follow the reviewer online. The underlying process differs for positive and negative halo effects: negative halos are robust, while positive halos depend on factors that facilitate affective information processing.



Citation:

Edith Shalev, Meyrav Shoham, Ellie J. Kyung, and Coby Morvinski (2018) ,"The Reviewer Halo Effect: When What You Write Becomes Who You Are", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 259-260.

Authors

Edith Shalev, Technion - Israel Institute of Technology, Israel
Meyrav Shoham, Bar-Ilan University, Israel
Ellie J. Kyung, Tuck School of Business, Dartmouth College, USA
Coby Morvinski, Ben Gurion University, Israel



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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