Combinations: Framing Completeness
Adding an option to a menu composed by two singleton options and their combination reduces the combination value in consumer’s eyes. This effect is driven by changes in the perceived Completeness of combinations rather than regret for the missing combination or consideration set formation accounts.
Ignazio Ziano and Rajesh Bagchi (2018) ,"Combinations: Framing Completeness ", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 249-250.
Ignazio Ziano, Ghent University, Belgium
Rajesh Bagchi, Virginia Tech, USA
E - European Advances in Consumer Research Volume 11 | 2018
The Identifiable Donor Effect
Yunqing Chen, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China
Corporate Social Responsibility and Dishonest Consumer Behavior
In-Hye Kang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA
C2. The Bad Taste of Healthy Food Discounts
Iina Ikonen, Vrije Universiteit Amsterdam
Aylin Aydinli, Vrije Universiteit Amsterdam
Peeter Verlegh, Vrije Universiteit Amsterdam