The Silver-Lining of Distrust: the Reduction of Information Distortion Through Cognitive Consistency

Confirmatory information processing, or information distortion, is a ubiquitous bias. This work shows that distrust reduces distortion by disrupting its known driver: the motivation to maintain cognitive consistency within belief systems. Distrust drives negative hypothesis testing, thereby leading to reduced levels of consistency and less information distortion.



Citation:

Sophie Chaxel and Yegyu Han (2018) ,"The Silver-Lining of Distrust: the Reduction of Information Distortion Through Cognitive Consistency", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 245-246.

Authors

Sophie Chaxel, Virginia Tech, USA
Yegyu Han, Virginia Tech, USA



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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