The Silver-Lining of Distrust: the Reduction of Information Distortion Through Cognitive Consistency
Confirmatory information processing, or information distortion, is a ubiquitous bias. This work shows that distrust reduces distortion by disrupting its known driver: the motivation to maintain cognitive consistency within belief systems. Distrust drives negative hypothesis testing, thereby leading to reduced levels of consistency and less information distortion.
Sophie Chaxel and Yegyu Han (2018) ,"The Silver-Lining of Distrust: the Reduction of Information Distortion Through Cognitive Consistency", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 245-246.
Sophie Chaxel, Virginia Tech, USA
Yegyu Han, Virginia Tech, USA
E - European Advances in Consumer Research Volume 11 | 2018
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