Cashless Payments, Pain of Paying and the Role of Attachment

In three studies, we provide evidence that consumers feel lower levels of pain of paying when using mobile phones and watches as compared to credit cards. Further, the pain is moderated by the attachment consumers have with the payment tool. As attachment increases, the pain of paying increases as well.



Citation:

Francesco Pisani and Selin Atalay (2018) ,"Cashless Payments, Pain of Paying and the Role of Attachment ", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 238-239.

Authors

Francesco Pisani, Frankfurt School of Finance & Management, Germany
Selin Atalay, Frankfurt School of Finance & Management, Germany



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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