The Viciousness and Caring of Sharing: Morality and Motivations of Online Shamers

Online shaming entails two contradictory outcomes: informal enforcement against deviant behavior, and violation of privacy rights. A set of studies shows this duality and demonstrates the role of morality in driving participation in online shaming. The results highlight the moderating effect of high (vs. low) identifiability of the wrongdoer.



Citation:

Chen Pundak, Yael Steinhart, and Jacob Goldenberg (2018) ,"The Viciousness and Caring of Sharing: Morality and Motivations of Online Shamers", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 236-237.

Authors

Chen Pundak, Tel Aviv University, Israel
Yael Steinhart, Tel Aviv University, Israel
Jacob Goldenberg, IDC Herzliya, Israel



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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