Will Self-Driving Cars Make Us Less Moral? Yes, They Can
In six experimental studies it was found that participants were more willing to harm others (pedestrians) with an autonomous self-driving car as compared to when they made the decision themselves (in a regular car). These findings have implications for consumers, manufacturers and policy makers deliberating the adoption of autonomous vehicles.
Tripat Gill (2018) ,"Will Self-Driving Cars Make Us Less Moral? Yes, They Can", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 220-221.
Tripat Gill, Wilfrid Laurier University, Canada
E - European Advances in Consumer Research Volume 11 | 2018
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