The Politics of Mobilising a Sharing Economy

This ethnographic study examines the inherent complexities involved in the mobilisation of a public sharing economy platform by a UK local government council. Our findings indicate structural socio-economic and socio-cultural/ideological constraints impacting upon the endeavour leading us, perhaps inevitably, to the conclusion that problems stem from the politics of sharing.


Fiona Cheetham and John Lever (2018) ,"The Politics of Mobilising a Sharing Economy ", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 209-210.


Fiona Cheetham, University of Huddersfield, UK
John Lever, University of Huddersfield, UK


E - European Advances in Consumer Research Volume 11 | 2018

Share Proceeding

Featured papers

See More


Names Are the Mirrors of the Soul: The Role of Possessive Brand Names in Brand Evaluations

Marina Puzakova, Lehigh University
Mansur Khamitov, Nanyang Technological University, Singapore

Read More


P9. Gift Budget Adherence and Price Discounts

Yuna Choe, Texas A&M University, USA
Christina Kan, Texas A&M University, USA

Read More


Liminality, Portals, and Narratives of Transformation

Laetitia Mimoun, HEC Paris, France
Fleura Bardhi, City University of London, UK

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.