To Tell and Not to Tell, That Is the Question:

In an ethos of sharing knowledge online, this paper contributes by revealing ‘knowledge hiding;’ consumers deliberately concealing knowledge from other consumers. Using interpretative techniques, it explores tensions between hiding and sharing knowledge.



Citation:

Meera Venkatraman, Aron Darmody, and Mujde Yuksel (2018) ,"To Tell and Not to Tell, That Is the Question:", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 207-208.

Authors

Meera Venkatraman, Suffolk University, USA
Aron Darmody, Suffolk University, USA
Mujde Yuksel, Suffolk University, USA



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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