To Tell and Not to Tell, That Is the Question:

In an ethos of sharing knowledge online, this paper contributes by revealing ‘knowledge hiding;’ consumers deliberately concealing knowledge from other consumers. Using interpretative techniques, it explores tensions between hiding and sharing knowledge.


Meera Venkatraman, Aron Darmody, and Mujde Yuksel (2018) ,"To Tell and Not to Tell, That Is the Question:", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 207-208.


Meera Venkatraman, Suffolk University, USA
Aron Darmody, Suffolk University, USA
Mujde Yuksel, Suffolk University, USA


E - European Advances in Consumer Research Volume 11 | 2018

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