Knowing, Owning, Caring – the Effect of Psychological Ownership on Pro-Environmental Behavior

In four studies we provide evidence that instigating psychological ownership for the environment holds the potential to foster pro-environmental behaviors. The most promising way to instill a sense of ownership for the environment seems to be through increasing a person’s subjective knowledge about it.


Sophie Suessenbach, Bernadette Kamleitner, and Renato Regis (2018) ,"Knowing, Owning, Caring – the Effect of Psychological Ownership on Pro-Environmental Behavior", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 203-204.


Sophie Suessenbach, WU Vienna, Austria
Bernadette Kamleitner, WU Vienna, Austria
Renato Regis, WU Vienna, Austria


E - European Advances in Consumer Research Volume 11 | 2018

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