More Or Less Happy? the Impact of Sustainable Consumption on Young Consumers’ Well-Being

This paper measures well-being as a multifaceted construct to find that both SC fosters and restrains consumers’ well-being. In particular, those engaging in activist behavior have a more meaningful life and a better view of themselves However, activism leads to an unsatisfying social life.


Isabel Carrero, Carmen Valor, and Raquel Redondo (2018) ,"More Or Less Happy? the Impact of Sustainable Consumption on Young Consumers’ Well-Being", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 201-202.


Isabel Carrero, Universidad Pontificia Comillas, Spain
Carmen Valor, Universidad Pontificia Comillas, Spain
Raquel Redondo, Universidad Pontificia Comillas, Spain


E - European Advances in Consumer Research Volume 11 | 2018

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