More Or Less Happy? the Impact of Sustainable Consumption on Young Consumers’ Well-Being

This paper measures well-being as a multifaceted construct to find that both SC fosters and restrains consumers’ well-being. In particular, those engaging in activist behavior have a more meaningful life and a better view of themselves However, activism leads to an unsatisfying social life.



Citation:

Isabel Carrero, Carmen Valor, and Raquel Redondo (2018) ,"More Or Less Happy? the Impact of Sustainable Consumption on Young Consumers’ Well-Being", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 201-202.

Authors

Isabel Carrero, Universidad Pontificia Comillas, Spain
Carmen Valor, Universidad Pontificia Comillas, Spain
Raquel Redondo, Universidad Pontificia Comillas, Spain



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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