Mindfulness Promotes Green Product Choices Via Environmental Awareness

We conducted two experiments to test the thesis that mindfulness can help promote environmentally-friendly product choices as people are more aware of the environmental consequences of their decisions. Findings confirmed the effect. Mindfulness makes individuals more aware of the environmental consequences of their product choices.



Citation:

Eugene Chan (2018) ,"Mindfulness Promotes Green Product Choices Via Environmental Awareness ", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 197-198.

Authors

Eugene Chan, Monash University, Australia



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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