How the Past Shapes the Present: the Assimilation of Enjoyment to Similar Past Experiences
How much do experts and novices enjoy hedonic products? Is expertise a hedonic blessing or a hedonic curse? This inquiry examines how expertise develops by accumulating experiences in a product domain and how it affects enjoyment. We find that consumers draw back on past experiences to gauge present enjoyment.
Citation:
Anika Stuppy and Bram van den Bergh (2018) ,"How the Past Shapes the Present: the Assimilation of Enjoyment to Similar Past Experiences", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 195-196.
Authors
Anika Stuppy, Rotterdam School of Management Erasmus University, The Netherlands
Bram van den Bergh, Rotterdam School of Management Erasmus University, The Netherlands
Volume
E - European Advances in Consumer Research Volume 11 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Material Gifts as Relationship Mnemonics: Why More Material Gifts Are Given Than Wanted?
Adelle Xue Yang, National University of Singapore, Singapore
Minjung Koo, Sungkyunkwan University
JAEWON HWANG, Sejong University
Featured
Effortful but Valuable: How Perceptions of Effort Affect Charitable Gift Choice and Valuations of Charity
Haesung Annie Jung, University of Texas at Austin, USA
Marlone Henderson, University of Texas at Austin, USA
Featured
Tackling Over-Consumption: How Proximal Depictions of Unhealthy Food Products Influence the Consumption Behavior
Sumit Malik, IE Business School, IE University
Eda Sayin, IE Business School, IE University, Spain
Kriti Jain, IE Business School, IE University, Spain