How the Past Shapes the Present: the Assimilation of Enjoyment to Similar Past Experiences

How much do experts and novices enjoy hedonic products? Is expertise a hedonic blessing or a hedonic curse? This inquiry examines how expertise develops by accumulating experiences in a product domain and how it affects enjoyment. We find that consumers draw back on past experiences to gauge present enjoyment.



Citation:

Anika Stuppy and Bram van den Bergh (2018) ,"How the Past Shapes the Present: the Assimilation of Enjoyment to Similar Past Experiences", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 195-196.

Authors

Anika Stuppy, Rotterdam School of Management Erasmus University, The Netherlands
Bram van den Bergh, Rotterdam School of Management Erasmus University, The Netherlands



Volume

E - European Advances in Consumer Research Volume 11 | 2018



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