How the Past Shapes the Present: the Assimilation of Enjoyment to Similar Past Experiences
How much do experts and novices enjoy hedonic products? Is expertise a hedonic blessing or a hedonic curse? This inquiry examines how expertise develops by accumulating experiences in a product domain and how it affects enjoyment. We find that consumers draw back on past experiences to gauge present enjoyment.
Anika Stuppy and Bram van den Bergh (2018) ,"How the Past Shapes the Present: the Assimilation of Enjoyment to Similar Past Experiences", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 195-196.
Anika Stuppy, Rotterdam School of Management Erasmus University, The Netherlands
Bram van den Bergh, Rotterdam School of Management Erasmus University, The Netherlands
E - European Advances in Consumer Research Volume 11 | 2018
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PAULA RODRÍGUEZ-TORRICO, Universidad de Burgos (Spain)
Lauren Trabold, Manhattan College
Sonia San-Martín, University of Burgos (Spain)
Rebeca San José, University of Valladolid (Spain)
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Chethana Achar, University of Washington, USA
Nidhi Agrawal, University of Washington, USA
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Jennifer Savary, University of Arizona, USA
Kelly Goldsmith, Vanderbilt University, USA