Effects of Sequential Order and Time Constraint on Overall Evaluation of Complex Consumption Experiences
We show that complex experiences, consisting in sequences of consumption episodes, receive better evaluations when episodes unfold along improving sequences (starting with the least attractive one), when time constraint is absent. When time constraint is present, this effect reverses, in favor of declining sequences (starting with the most attractive episode).
Alessandro M. Peluso, Giovanni Pino, and Antonio Mileti (2018) ,"Effects of Sequential Order and Time Constraint on Overall Evaluation of Complex Consumption Experiences", in E - European Advances in Consumer Research Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, Pages: 193-194.
Alessandro M. Peluso, University of Salento, Italy
Giovanni Pino, University of Salento, Italy
Antonio Mileti, University of Bari, Italy
E - European Advances in Consumer Research Volume 11 | 2018
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